Alphabet Inc. Reports European Commission Decision and Fine
Summary
• Item 8.01: On September 5, 2025, the European Commission (EC) announced its decision that Google LLC, a wholly-owned subsidiary of Alphabet Inc., infringed European competition laws through "self-preferencing" practices in its advertising technology business. • The EC decision imposes a €2.95 billion fine and directs Google to cease and desist the alleged practices. • Google plans to appeal the ruling, and Alphabet expects to accrue the fine in the third quarter of 2025.
Why It Matters
The €2.95 billion fine imposed by the European Commission represents a material financial charge for Alphabet, expected to impact its third-quarter 2025 results. The decision also mandates operational changes and signals ongoing regulatory scrutiny.
Key Quote
“95 billion fine and directs Google to cease and desist the alleged "self-preferencing" practices.”
— From Item 8.01
Filing Details
Reported Items
Additional Information
- CIK Number
- 0001652044
- Filing Date
- Friday, September 5, 2025
- Filing Time
- 12:00 AM UTC
- Form Type
- 8-K
- Materiality Level
- high
- Sentiment
- neutral