Shopify Inc. Reports Record Black Friday-Cyber Monday Sales
Summary
Shopify Inc. announced its 2025 Black Friday-Cyber Monday (BFCM) data on December 2, 2025, via a press release (Ex. 99.1). Merchants achieved a record $14.6 billion in sales over the BFCM weekend, marking a 27% increase from the previous year (24% on a constant currency basis). Over 81 million customers globally purchased from Shopify-powered brands, with sales peaking at $5.1 million per minute on Black Friday. - 15,800+ entrepreneurs made their first sale on Shopify. - Average cart price was $114.70. - Hottest product categories included Cosmetics, Clothing Tops & Pants, Activewear, Fitness & Nutrition. - Top selling countries were US, UK, Australia, and Germany.
Why It Matters
The record $14.6 billion in Black Friday-Cyber Monday sales, representing a 27% year-over-year increase (via Ex. 99.1), signals robust merchant activity and strong platform growth for Shopify, which is a key indicator for investors regarding the company's performance and market position.
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Key Quote
“On December 2, 2025, Shopify Inc. issued a press release announcing its 2025 Black Friday Cyber Monday data. A copy of the press release is attached as Exhibit 99.1 to this Current Report on Form 8-K.”
— From Item 8.01
Filing Details
Reported Items
Additional Information
- CIK Number
- 0001594805
- Filing Date
- Tuesday, December 2, 2025
- Filing Time
- 12:00 AM UTC
- Form Type
- 8-K
- Materiality Level
- high
- Sentiment
- positive